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CTO as a Service · Digital business & e-commerce

Your external CTO from DKK 10,000/month.
No lock-in.

For owner-led digital businesses that have outgrown their freelance developers but have no reason to spend DKK 600,000–900,000 a year on a full-time CTO. You get technical leadership from someone who can also write the code: architecture, systems, integrations and roadmap — with a solid e-commerce foundation in Shopify, tracking and CRO.

Book a no-obligation call See the three packages

Month to month · Fixed monthly price · Same-day replies

// Cost per year
  • Full-time CTO in DenmarkDKK 600–900k

    Salary only. Pension, recruitment and notice period come on top.

  • Embedded · 3+ days/weekDKK 420–480k
  • Growth · ~2 days/weekDKK 240–300k
  • Advisory · ~1 day/weekDKK 120–144k

Excl. VAT. No lock-in on any package.

// 01Who it’s for

You’ve outgrown the freelancer. A full-time CTO is too much.

This is typically where owner-led Shopify stores end up when revenue grows faster than the technical organisation.

01

Freelancers close tickets. Nobody owns the whole.

Each developer finishes their task. Nobody checks whether the apps, theme and integrations still fit together, or what it costs in speed and maintenance.

02

You can’t judge the agency’s invoice

You pay for hours you can’t verify and for solutions you don’t know whether you need. Nobody is on your side of the table.

03

The numbers don’t add up

GA4, Meta and Shopify report three different revenue figures. Without tracking you can trust, every decision about ads and CRO is a guess.

04

A full-time CTO doesn’t pay off

DKK 600,000–900,000 a year in salary, a recruitment process and a notice period. For an owner-led store, the maths rarely works.

// 02The difference

Other fractional CTOs give advice. I implement it too.

Strategic sparring is part of it. But most problems in a Shopify store get solved in the tracking setup, the theme and the email flows, so that is where I work.

01

GA4 & server-side tracking

Set up through server-side GTM, so GA4, Meta and Google Ads see the same orders and you can trust the numbers again.

02

CRO

Data-driven hypotheses, A/B tests and implementation straight in the theme. Not a report full of recommendations nobody has time to act on.

03

Klaviyo

Flows, segmentation and data sync from Shopify, so email and SMS react to what customers actually do.

04

Code, not just slides

15 years of full-stack development. I can read your developers’ code, review it, and build it myself when that is faster.

05

Systems & roadmap

Your tech stack, licenses and integrations mapped in one place, with a roadmap you can actually execute on — not a report that sits in a drawer.

// 03Packages & pricing

Three packages. Fixed monthly price. No lock-in.

Choose by how much time you need. Each package spells out what is included and what isn’t, so we agree on scope from day one.

Advisory

~1 day a week

DKK 10–12k/month

Technical sparring and quality control. For stores that have developers or an agency, but nobody keeping an eye on them.

What you get

  • Architecture sparring: Shopify setup, apps and integrations
  • Quality control of agency and freelancers: are they delivering what you pay for?
  • Review of quotes and invoices before you sign or pay
  • Ongoing review of your technical roadmap
  • Async via Slack or email, same-day replies

What you don’t get

  • Hands-on setup of tracking, CRO or Klaviyo
  • Code review of your developers’ work
  • Day-to-day management of developers
  • On-call and urgent support outside business days
Talk about Advisory

Growth

Recommended

~2 days a week

DKK 20–25k/month

Everything in Advisory, plus hands in the code. For stores where tracking, conversion and email need to work, not just be discussed.

What you get

  • Everything in Advisory
  • GA4 and server-side tracking, so the numbers match across GA4, Meta and Shopify
  • CRO: hypotheses, A/B tests and implementation in the theme
  • Klaviyo: flows, segmentation and data sync from Shopify
  • Code review of your developers’ or agency’s work
  • Technical direction: specs and priorities for developers and agency

What you don’t get

  • Managing an in-house team and hiring
  • Larger builds such as new apps or replatforming (offered as a separate project)
  • Tech reporting to the board and investors
  • Producing content, graphics and ads
Talk about Growth

Embedded

3+ days a week

DKK 35–40k/month

Close to a full-time CTO. For companies building an in-house tech team or answering to investors.

What you get

  • Everything in Growth
  • Day-to-day management of developers, in-house and external
  • Hiring: job profile, technical interviews and candidate assessment
  • Hands-on development when the team is short on capacity
  • Tech reporting to the board and investors

What you don’t get

  • An employee: you are buying a service, so there is no pension, holiday or notice period
  • Full time. If you need more than 4 days a week, a permanent CTO is the better option, and I’ll help you find one
  • 24/7 on-call
Talk about Embedded

All prices excl. VAT. The final price within the range depends on the number of systems, vendors and markets, and is agreed before we start. Work outside the package is offered as a separate fixed-price project.

// 04Documented results

+61% revenue per visit in 6 weeks

House of Kids had just moved to Shopify and lacked the capacity to finish the job. Over 6 weeks I worked on conversion, server-side tracking and speed across both of their shops. The figures are measured day by day on the actual Shopify data.

See all case studies
“Kristoffer is both a very pleasant person and technically strong, which meant he could quickly understand our setup and create concrete value.”
House of Kids · Shopify
+61%Revenue per session
+68%Conversion rate
+94%Started checkout

// 05How we start

From first call to a steady rhythm

  1. 01

    A 30-minute call

    Free and no obligation. You tell me where it hurts, and I tell you honestly whether one of the packages fits or whether you need something else.

  2. 02

    Technical review

    In the first month I go through your setup, tracking, apps and vendors and give you a prioritised list of what to fix first.

  3. 03

    Steady rhythm

    Fixed days every week, async via Slack or email, and a short status every month. Cancel when it no longer adds value.

// 06FAQ

What you’re probably wondering

For a lot of things, yes. Use it to write a product description, explain a GA4 concept or draft a first Klaviyo flow.

But an AI model doesn’t know your setup. It can’t log in to Shopify and notice that your server-side container is losing part of your purchases, and it can’t turn down an agency quote because you already have an app that does the same thing. It sounds just as convincing whether it is right or wrong, and it takes experience to spot when it is wrong.

I use AI every day myself. It makes me faster, and that is part of why the packages cost what they do. You are paying for judgement and accountability, not for text.

The agreement runs one month at a time. If you cancel, it ends at the end of that month. There is no minimum term.

Yes, and that is often where Advisory adds the most. I don’t replace the agency. I make sure you get what you pay for, that quotes are reasonable, and that their solutions fit the rest of your setup.

The focus is Shopify and Shopify Plus. GA4, server-side tracking, CRO and Klaviyo work the same way on other platforms, though, so ask if you run something else.

Because a store with one market and three apps needs less than one with five markets, an ERP and two agencies. You get a fixed monthly price before we start, and it doesn’t change unless we agree on it.

Then I tell you before the hours are spent. You can move up a package from the next month, or we do the work as a separate fixed-price project, such as a new app or a migration.

// 07Also

Need a Shopify developer, not a CTO?

I also build new stores, custom apps, integrations and CRO programmes on an hourly or project basis. DKK 800 an hour or a fixed price.

See Shopify development

Contact

Let's talk.

Tell me about your project. I'll get back to you within 24 hours. No commitment, no cost.

Kristoffer, developer at Forenklet
KristofferCTO / Founder, Forenklet
No commitment, no cost. I reply within 24 hours.
Call me: +45 20 32 82 38
Write to me directly: kontakt@forenklet.dk

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