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Pricing

What does a fractional CTO cost?
From DKK 10,000/month.

The cost of a fractional CTO depends on how many hours a week your store needs. Below, the three packages are set against each other, and against what a full-time CTO actually costs in Denmark.

Book a no-obligation call See the packages below

Excl. VAT · Fixed monthly price · No lock-in

// Cost per year
  • Full-time CTO in DenmarkDKK 600–900k

    Salary only. Pension, recruitment and notice period come on top.

  • Embedded · 3+ days/weekDKK 420–480k
  • Growth · ~2 days/weekDKK 240–300k
  • Advisory · ~1 day/weekDKK 120–144k

Excl. VAT. No lock-in on any package.

// 01Packages & pricing

Three packages. Fixed monthly price. No lock-in.

The same packages as on the home page, expanded here with a focus on what the price actually covers.

Advisory

~1 day a week

DKK 10–12k/month

Technical sparring and quality control. For stores that have developers or an agency, but nobody keeping an eye on them.

What you get

  • Architecture sparring: Shopify setup, apps and integrations
  • Quality control of agency and freelancers: are they delivering what you pay for?
  • Review of quotes and invoices before you sign or pay
  • Ongoing review of your technical roadmap
  • Async via Slack or email, same-day replies

What you don’t get

  • Hands-on setup of tracking, CRO or Klaviyo
  • Code review of your developers’ work
  • Day-to-day management of developers
  • On-call and urgent support outside business days
Talk about Advisory

Growth

Recommended

~2 days a week

DKK 20–25k/month

Everything in Advisory, plus hands in the code. For stores where tracking, conversion and email need to work, not just be discussed.

What you get

  • Everything in Advisory
  • GA4 and server-side tracking, so the numbers match across GA4, Meta and Shopify
  • CRO: hypotheses, A/B tests and implementation in the theme
  • Klaviyo: flows, segmentation and data sync from Shopify
  • Code review of your developers’ or agency’s work
  • Technical direction: specs and priorities for developers and agency

What you don’t get

  • Managing an in-house team and hiring
  • Larger builds such as new apps or replatforming (offered as a separate project)
  • Tech reporting to the board and investors
  • Producing content, graphics and ads
Talk about Growth

Embedded

3+ days a week

DKK 35–40k/month

Close to a full-time CTO. For companies building an in-house tech team or answering to investors.

What you get

  • Everything in Growth
  • Day-to-day management of developers, in-house and external
  • Hiring: job profile, technical interviews and candidate assessment
  • Hands-on development when the team is short on capacity
  • Tech reporting to the board and investors

What you don’t get

  • An employee: you are buying a service, so there is no pension, holiday or notice period
  • Full time. If you need more than 4 days a week, a permanent CTO is the better option, and I’ll help you find one
  • 24/7 on-call
Talk about Embedded

All prices excl. VAT. The final price within the range depends on the number of systems, vendors and markets, and is agreed before we start. Work outside the package is offered as a separate fixed-price project.

// 02The price in detail

What decides where you land in the range?

Each package has a price range. It isn’t guesswork, it’s three concrete factors.

01

Number of markets & languages

A store with one market and one currency needs less setup than one running five markets with local pricing, shipping rules and languages.

02

Number of systems & vendors

More apps, ERP systems and marketing platforms mean more integrations to keep track of, and more vendors to coordinate with.

03

The complexity of your tracking

A simple GA4 setup is quick. Server-side tracking across several ad channels that needs to match Shopify’s own numbers takes longer to get exactly right.

// 03Next step

Not sure which package fits?

Book a no-obligation call. You’ll get an honest assessment of which package matches your situation, or whether you need something else.

Book a call