House of Kids is a children's store from Odder with Shopify shops in Denmark and Germany/international. In 6 weeks I improved their conversion, set up better server-side tracking and made both shops faster. The numbers are right below, and the full story is described underneath them.
Denmark · houseofkids.dk
I use revenue per visit as the main number because it does not depend on how much traffic comes in. The figures are measured day by day on the actual Shopify data and compare the contract period with the period just before it.
Daily traffic fell 44% in the period after the migration, but revenue only dropped a little, because each visitor became much more valuable. The gain comes from conversion, not from a bigger cart.
About the client
House of Kids is a Danish children's store from Odder with a simple belief: it is not about having the most, but about choosing the best. They pick children's clothing with care and go for function, quality and durability, so the clothes hold up to play and many washes and can be passed on to the next child.
Shortly before we started, House of Kids moved their whole shop from Magento to Shopify. That gave them a modern, faster base, but it also left a long list of tasks across UX, checkout, tracking and performance that they had not yet had the capacity to prioritise. That is where I came in and built on the new foundation.
What was it like working together day-to-day, technically speaking?
“We had a really good collaboration that fit smoothly and seamlessly into our everyday life at the office. Kristoffer is both a very pleasant person and technically strong, which meant he could quickly understand our setup and create concrete value through optimisations of our Shopify store.”
What I did
We tested plenty of ideas, including the classic green add-to-basket button, new sorting rules and a few features that so far only exist in the Danish store.
Reliable numbers to make decisions on, set up the same way across both stores. I went through Stape.io, enabled and configured the missing plugins, and introduced a new CMP provider along the way.
A faster Shopify theme on both stores, so fewer people drop off along the way. I went through the whole theme and removed or rewrote slow code so everything runs smoothly.
What did you get done that you hadn't managed yourselves?
“Kristoffer created momentum on a number of important tasks after our Shopify migration that we hadn't had the capacity to prioritise quickly enough ourselves. The tasks spanned widely, from design and UX improvements, checkout flow, tracking and data foundation, to performance and technical optimisations in our Shopify setup. It made us significantly more agile and gave us a better ability to quickly move on key areas of the store.”
Germany / International · houseofkids.de
What did it mean for your day-to-day?
“It removed a lot of noise from functionality that wasn't working optimally, and brought more calm to daily operations. At the same time, it meant I could confidently hand off the execution of technical tasks to Kristoffer and focus more of my time on business and commercial priorities.”
Whether you run Shopify, WordPress or something else entirely, let's have a no-obligation chat about where there is most to gain in your conversion rate.